Editorial Calendars
If you aren’t taking advantage of editorial calendars from media outlets in which you want coverage, you’re missing a valuable tool.
An editorial calendar is a list that outlines specific topics the publication will address within each issue that year. It also notes topics of special sections and other supplements.
The calendars are printed primarily for advertisers so they can plan their advertising budget months ahead. For Publicity Hounds, editorial calendars are also valuable roadmaps that help you pinpoint the issue where your press release might best fit.
For a free editorial calendar, direct your request to the publication’s advertising department. While you’re at it, ask for the entire media kit. It’s loaded with valuable information about audience demographics.
If you find making 100 phone calls too time consuming, it may be of consolation to know that we subscribe to the most comprehensive editorial-calender database in the industry. For only US$ 69,95 we can provide you with 100 editorial calenders of your industry choice.
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By the way, when you pitch an idea to an editor or reporter, don’t expect any brownie points by telling them you’re buying an ad.
They don’t care, and the insinuation that you can “buy” coverage can actually work against you. Editorial and advertising departments at most media outlets are autonomous.
